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Job opportunity: Market Development China

June 20, 2023

The DALI Alliance is seeking an experienced marketing executive to support the development of DALI in the China market. This new role is for an independent contractor working remotely.

Interested applicants should apply directly to the DALI Alliance General Manager, Paul Drosihn.


  • Marketing to support the growth of DALI-2, D4i and DALI+ lighting controls in greater China region
  • Helping creation and delivery of materials such as "how to" guides for the market
  • Delivery of DALI Alliance materials: Provide local education/high level training to organizations
  • Event organisation support (trade fairs, speaking events, seminars, etc), preparation and coordination
  • Continually listening to the market to understand where and what we can improve.
  • Keep up to date awareness of lighting codes for China
  • Liaising with media and other organisations on press releases, materials other
  • Work with partners including agency, media, industry bodies, members, and other downstream users of DALI to enhance global presence and messaging.
  • Be a go-to person for first-line support based on guides and materials


  • Recognized suitable qualification(s) in marketing and DALI related experience
  • Recognized public speaking
  • Demonstrable experience in a suitably similar role
  • Strong interpersonal skills and the ability to develop working relationships with colleagues and manage stakeholders is essential
  • Flexible and adaptable with strong time-management skills.
  • Excellent English language communication skills, verbal and written.
  • IT literate, (competent in the use of MS Office,)


  • Lighting industry or close equivalent (electrical) is desirable
  • Familiarity with lighting controls, installation, building management etc. ideally DALI
  • Local languages and excellent English


This is a remote contractor role, there is no DALI office. Almost all of our regular meetings are online -you need to be comfortable (and disciplined) to work alone/remotely much of the time. Currently most staff are UK-based but location this is a China based role with European reporting and online meetings, work closely with our CFG (China Focus Group)

Although we are a truly global organisation all management meetings and operations are conducted in English.


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